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About us
Your Partner in Automation and Industrial Equipment
Since 1989, Machine Innovation has been empowering industries with advanced automation, sensing, and measurement technologies. As the trusted distributor of SMC, Keyence, and Fuji, we deliver precision, reliability, and innovation across the Kingdom.
Machine Innovation began in 1989 as part of Alssaggaf Trading Company, before establishing itself as a dedicated industrial equipment provider. Over the years, we have built a strong reputation by partnering with global leaders such as SMC, Keyence, and Fuji. With decades of experience, we continue to support Saudi Arabia’s rapid development through automation and engineering excellence.
Our mission is to deliver reliable and innovative industrial solutions that meet the highest standards of quality. We focus on fast service, competitive pricing, and ongoing support, ensuring that our clients receive more than just products — they gain a long-term partner committed to their growth and success.
We envision Machine Innovation as the leading supplier of industrial automation and equipment in Saudi Arabia. By combining global expertise with local knowledge, we aim to provide advanced technologies, continuous training, and dependable support that empower industries and contribute to the Kingdom’s progress.